First Athletes Energy Gum

A gripping commercial for a revolutionary new gum featuring Olympic gold medalist Mark Tuitert.

FIRST Athletes Energy Gum; for athletes who want to surpass their athletic performances. FIRST provides you with long-lasting energy, focus, and power within 10 minutes.

We created an energetic commercial that highlights FIRST's effectiveness. It tells the story of Mark Tuitert's journey, creating FIRST after Olympic gold. Heavy colour grading and superb Art Direction tightly aligns the commercial with the Brand.

Production Company: Lewis+Humphreys

Producer: Sam Godfried
Director of Photography
: Michel Blom
Sound recordist: Regard Ibrahim
Editor: Mark Schokkenbroek
Composer: Joshua Dutrieux

Special thanks to: The Big Lab